How to Create Labels that Complement Your Product and Make It Stand Out from the Competition

You have created your product and chosen the bottle to package it. Now all you have to do is label your product, right? But, as you may have noticed, creating your own labels can be a daunting task…

Today, I’ll share with you some basic guidelines that will help you avoid common mistakes when designing your own labels.

First, of course, you need to know your label dimensions, and we’ve made that part real easy for you. Simply visit eBottles online, locate the bottle you would like to label, and click on the bottle size. This will bring up the exact specs for your label. For example, if you have an 8 oz HDPE Boston Round, this is what you will see.

Next, you’ll need to decide which method and material to use for your label. Adhesive labels can be a cost-effective alternative to other labeling methods, such as screen-printing, but they may not always work for your product.

In order to determine what method is right for you, consider how your product will be stored and used (i.e. does resistance to water or heat matter?), how it is packaged (textured surfaces may require special label adhesives), and who your target market is (high-end products may benefit from superior label materials and specialty inks).  

Once you know your labeling method and material, it’s time to think about the look of your label. The general rule of thumb is: Keep it simple! A clean look with eye-catching colors and easy-to-read fonts usually works best and helps your product stand out on the shelf. Here are some additional, more specific tips:

• Use colors that complement your packaging
• Include a prominent logo or graphic to help draw attention to your product
• Use a large enough font so your brand, company name and product description stand out
• If you offer multiple products within a product line, be sure to maintain major design elements throughout so it is easily recognizable that they are all part of the same brand



A good example of consistent branding

• Include your contact information such as a website, address and/or phone number to make it easy for your customers to learn more about your company and products

Finally, if you’re creating labels for food or cosmetic products, they often must comply with certain government regulations, i.e. listing nutrition facts, ingredient lists, common allergens, net weight and size. Be sure to do some research to see if your product falls into that category.

There you have it. Following these basic guidelines for your label design will give your product a sleek and professional look. And, as you know, that’s the first step to a successful sale!

Until next time,